Evaluation of the promotional materials used during the measles mass immunization campaign in Ontario and British Columbia.

OBJECTIVE To evaluate the promotional materials used during measles mass immunization campaign. DESIGN A telephone survey was conducted among parents of targeted children in Ontario and British Columbia (BC). RESULTS The leaflet distributed at school was considered to be the most useful source of information for 79% and 69% of the parents of school-aged children in Ontario and BC, respectively. Newspaper articles (27%) and information obtained through public health nurses (24%) were the most appreciated sources of information for the parents of preschoolers only. There was a notable increase in the proportion of parents who considered measles immunization important as well as those who had concerns about measles immunization at the time of the interview compared with the period before the mass campaign. CONCLUSION The leaflet distributed at school (for parents of school-aged children) and newspaper articles and information obtained from public health nurses (for the parents of preschoolers only) were found to be the most useful sources of information.